HELLO, I'M
Barbara Radford.
Coordinator, collaborator, and organizer of digital services, client relationships, and successful events.
Barbara Radford.
Digital Marketing.
Client Relationships.
Team Culture.
About
RELATIONSHIP-ORIENTED SOLUTIONS
Successful business is all about people. I am passionate about clear communication and hands-on collaboration to get things done. Whether I am fostering a client relationship, working with an internal team to complete projects, building team engagement, or coordinating with many stakeholders in an event, I strive to embody those passions.
Experience
DIGITAL MARKETING, PROJECT MANAGEMENT, EVENTS, & FUNDRAISING
November 2019- Present
AttorneySync
Account Communications Manager
Orlando, FL
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Manage daily communications with over 37 clients with $75,000 in monthly recurring revenue, addressing and resolving issues and questions
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Develop and implement processes to standardize and improve client communication and retention
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Collaborate with an internal team to provide impactful SEO and advertising services
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Engages team in culture and team building activities
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Oversees professional personal development objectives setting for a remote team
March 2018- July 2019
Integrated Digital Strategies
Digital Marketing Account Manager
Orlando, FL
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Managed $50,000+ monthly of corporate, franchise development, and franchisee services
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Coordinated an internal team including content creation, SEO, advertising, and development
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Collaborated with third party vendors to provide services to clients
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Gathered data to assess and report monthly on key metrics and indicators
Tucson, AZ
October 2016- January 2018
Earn to Learn
Marketing and Development Coordinator
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Contributed to raising $1,000,000 each year through grant writing, soliciting corporate sponsorships, and stewarding individual donors
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Organized three student events statewide, collaborating with staff, university partners, and students
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Planned and executed marketing and fundraising campaigns on and offline
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Created a concise and moving message through the Social Venture Partners Fast Pitch Program
February 2015- October 2016
Nuanced Media
Lead Marketing Strategist
Tucson, AZ
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Managed projects and client relations for over 15 accounts with over $10,000 in monthly retainers
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Developed and executed inbound marketing, SEO, and business development strategies for clients
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Improved internal training, specialization, and employee retention in the marketing team
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Optimized internal processes to be more streamlined and increase overall company productivity
March 2012- June 2012
Sydney Story Factory
Event Management Intern
Sydney, AUS
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Organized volunteer events of 100 people and staffing for individual workshops
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Tutored children aged 8-12 years old in creative writing
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Attended to daily office logistics and prepared supplies for workshops and events
Education
MANAGEMENT, INTERNATIONAL BUSINESS, & FRENCH
August 2009- December 2013
University of Arizona
Tucson, AZ
Bachelor of Science in Business- Administration
Majors: Business Management, French
Minor: Global Business
Honors College, GPA: 3.491
August 2011- December 2011
Université Paul Valery
Montpellier, FR
Study Abroad
Studies in French language and International Business
February 2012- July 2012
University of Sydney
Sydney, AUS
Study Abroad
International Business
Involvement
PROFESSIONAL & COMMUNITY
February 2017- February 2018
Young Nonprofit Professionals Network
Board Member, Events Chair
Tucson, AZ
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Planned biannual mixer events for members to network and engage with the community and to raise funds for the annual operating costs of the organization
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Assisted Program Chair with professional development workshops
October 2016- February 2018
Association of Fundraising Professionals
Professional Member
Tucson, AZ
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Engaged in monthly professional development workshops and an annual conference
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Forged connections with members of the Southern Arizona nonprofit community
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Worked with a mentor to foster individual growth in the profession
June 2015- October 2016
StartUp Tucson
Event Volunteer
Tucson, AZ
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Assisted Startup Tucson staff in organizing networking events
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Engaged with the StartUp community and promoted organization in the community
Skills & Languages
MANAGEMENT, COMMUNICATION, & DIGITAL EXPERTISE
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Marketing and Advertising
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Facebook Ad Manager
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Google Adwords & Analytics
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Email Marketing: Constant Contact, MailChimp, HubSpot
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Social Media Management
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Reputation Management
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Lead Tracking: WhatConverts, CallRail
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SEO and Content Optimization
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Reporting and Communications
Website Management
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Basic HTML5 Styling
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CMS: WordPress, Wix, Drupal
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Landing Page Design
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Google Analytics
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Thrive Theme Editor
Events & Fundraising
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Team Leadership
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Timeliness
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Budgeting
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Community Outreach
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Grant Writing
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Donor Communications
Languages
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Native English
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Advanced French
Team Culture
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Daily Team Engagement
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Facilitating Remote Team Bonding Opportunities
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Fostering Personal Development Objective Panning
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Celebrating Employee Milestones and Achievements
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Creating a supportive and open culture
Interests
BALANCE
Fitness:
Crossfit
Aerial Lyra
Acro Yoga
Yoga
Martial Arts
Plant-Based Cooking
Travel
Cats
Donuts